2902.0 - Census Update (Newsletter), Apr 1998  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 30/04/1998   
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Consultancy Services

Tailored information to meet your needs
If you or your organisation need census information not available straight "off-the-shelf", then you'll need a customised table. This service allows you to cross-classify census data items that you are most interested in. For example you can cross-classify age, sex and income by industry. You can also select tables for your own geographic area of interest.

A range of applications
Customised tables can be used for a wide range of purposes. A table can answer a simple question, such as: "How many people living in Australia were born in Italy and arrived in Australia before 1986 and don't speak English very well?" - or give you the information to help you undertake more complex tasks.

        Advertising dollars for radio and television stations are very competitive. An advertiser, unsure of whether to buy space with a regional radio station, would want to know the station's audience. For this reason, the radio station had ABS compile a customised table showing age by sex by income for all postal areas in its broadcast area. Combined with the information the station held on who its listeners were, they were able to show the advertiser that their station reached the desired market for their product.
    Customised tables give you maximum flexibility in the selection of census variables and geographic areas. ABS Consultants can prepare a table to suit your unique requirements - you can specify any number of census variables for any geographic area of your choice.

          For more information on Consultancy Services call your local ABS office.