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Appendix 4 - Advertising and market research
The ABS paid $5 233 752 for advertising and market research in 2006–07, comprising $4 980 474 for advertising and $253 278 for market research. Expenditure on marketing and public relations consultancies was $269 892 and $33 812 for direct mail costs. ABS expenditure on individual advertising or market research exceeding $1500 is detailed in Appendix table 4.1.
Expenditure on advertising and market research is considerably higher for 2006–07 ($5 233 752), when compared to 2005–06 ($1 912 431). The increase in expenditure can be primarily attributed to the marketing of the 2006 Census of Population and Housing, which ensured a high level of awareness and support for the census.
Appendix table 4.1: Advertising, market research and public relations consultancies, and direct mail costs paid by, or on behalf of, the ABS, to the value of $1500 or more, 2006–07