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Book publishers reported selling $305.9m worth of books to final consumers in 2003-04. By comparison, the 2003-04 Book Retailers Survey reported that 80 million new books valued at $1,406.5m were sold via retail outlets. Approximately 78% of these were sold by bookshops, 14% by department stores, 6% by newsagents and 2% by supermarkets and other large retailers. The figures suggest that some readers are by-passing book retailers with approximately 15% of the income from sales to final consumers being earned by book publishers, often selling by subscription or straight to public and private organisations and schools.
See Chapter 3 for information on household expenditure on literature.