MINOR GROUP 123
SALES AND MARKETING MANAGERS
SALES AND MARKETING MANAGERS plan and direct the sales and marketing activities of organisations.
Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.
Tasks performed by Sales and Marketing Managers typically include setting sales and marketing policy in consultation with other managers; planning and controlling sales activities, methods and arrangements; planning and conducting marketing campaigns and promotional activities; directing staff activities and monitoring their performance; monitoring customer service, invoicing, payments and administration costs; directing research work and monitoring sales and marketing activity to produce reports and recommendations.
The occupations in this minor group are classified into the following unit group: