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Appendix 4 - Advertising and market research
The ABS paid $1,912,431 on advertising and market research in 2005–06, comprising $1,184,924 for advertising, the majority of which comprised advertising relating to staff recruitment, $688,412 for market research and public relations consultancies, and $39,095 for direct mail costs. Expenditure on individual advertising or market research exceeding $1,500 is detailed in Table A4.1.
TABLE A4.1: ADVERTISING, MARKET RESEARCH AND PUBLIC RELATIONS CONSULTANCIES, AND DIRECT MAIL COSTS PAID BY, OR ON BEHALF OF, THE ABS, TO THE VALUE OF $1,500 OR MORE – 2005–06
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![](/icons/ecblank.gif) | Name of organisation paid | $ including GST |
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Advertising |
![](/icons/ecblank.gif) | Australian Public Service Commission | 19,214.35 |
![](/icons/ecblank.gif) | Community Newspaper Group | 7,111.19 |
![](/icons/ecblank.gif) | EOC Consulting Asia Pacific | 1,650.00 |
![](/icons/ecblank.gif) | Fujifilm Australia Pty Ltd | 2,552.35 |
![](/icons/ecblank.gif) | HMA Blaze Pty Ltd | 909,839.90 |
![](/icons/ecblank.gif) | I&G Pty Ltd | 41,112.50 |
![](/icons/ecblank.gif) | Made to Measure Publications | 4,312.00 |
![](/icons/ecblank.gif) | National Promotion Australia Pty Ltd | 6,765.00 |
![](/icons/ecblank.gif) | Rehame Australia Monitoring Services | 9,933.00 |
![](/icons/ecblank.gif) | Salmat Targeted Media Pty Ltd | 73,231.40 |
![](/icons/ecblank.gif) | Select Australasia | 3,190.00 |
![](/icons/ecblank.gif) | South Pacific Science Press | 3,052.50 |
![](/icons/ecblank.gif) | Stroudgate Australasia Pty Ltd | 8,526.38 |
![](/icons/ecblank.gif) | The School of Thought | 4,716.25 |
![](/icons/ecblank.gif) | Unimail Pty Ltd | 13,970.00 |
![](/icons/ecblank.gif) | Union Offset Co. Pty Ltd | 3,036.00 |
![](/icons/ecblank.gif) | University of New South Wales | 1,700.00 |
![](/icons/ecblank.gif) | University of Sydney | 1,650.00 |
![](/icons/ecblank.gif) | Western Australian Local Government Association | 3,970.00 |
Marketing and public relations consultancies |
![](/icons/ecblank.gif) | Adam Spencer Enterprises | 7,700.00 |
![](/icons/ecblank.gif) | Australian Business Case Studies | 38,500.00 |
![](/icons/ecblank.gif) | Cultural Partners | 39,176.44 |
![](/icons/ecblank.gif) | Cultural Perspectives Pty Ltd | 41,910.00 |
![](/icons/ecblank.gif) | Euro RSCG Worldwide | 358,688.39 |
![](/icons/ecblank.gif) | Foote Cone and Belding | 6,319.50 |
![](/icons/ecblank.gif) | Horizon Communications Group Pty Ltd | 40,492.40 |
![](/icons/ecblank.gif) | Leo Burnett Sydney | 6,070.89 |
![](/icons/ecblank.gif) | Market Attitude Research Service | 49,372.40 |
![](/icons/ecblank.gif) | Melanie James Consulting | 29,885.96 |
![](/icons/ecblank.gif) | Publicis Mojo | 5,500.00 |
![](/icons/ecblank.gif) | Ross Campbell & Associates | 16,000.00 |
![](/icons/ecblank.gif) | Wallis Consulting Group | 43,732.00 |
Direct Mail Organisations |
![](/icons/ecblank.gif) | Canprint Communications Pty Ltd | 7,689.00 |
![](/icons/ecblank.gif) | Mailcare Systems Pty Ltd | 24,100.80 |
![](/icons/ecblank.gif) | Melbourne Mailing Pty Ltd | 1,805.45 |
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