8691.0 - Tourism Marketing Expenditure, Australia, 2003-04  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 14/06/2005   
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Businesses at end June(a)
Tourism marketing expenditure

(b) 203.3

^ estimate has a relative standard error of 10% to less than 25% and should be used with caution
(a) As businesses may have had more than one type of expenditure, the counts of businesses for each type of expenditure do not sum to the total.
(b) Comprises expenditure on the marketing of Australian Tourism to inbound travellers. Expenditure targeted at outbound travellers is excluded.


  • During 2003-04 expenditure on the marketing of Australian tourism domestically and internationally by private sector Australian businesses totalled $786.2m.
  • Tourism marketing directed at domestic travellers accounted for 74.1% ($582.9m) of the total expenditure, while expenditure targeted at international travellers accounted for 25.9% or $203.3m.



This publication presents results of the 2003-04 Tourism Marketing Expenditure Survey. The objective of the survey was to provide broad information about the level of expenditure by Australian private sector businesses on the marketing of Australian tourism domestically and internationally. Expenditure on the marketing of outbound tourism was excluded from the survey.

The scope of the 2003-04 Tourism Marketing Expenditure Survey was predominantly private sector businesses that were mainly engaged in the following tourism related activities:

  • accommodation
  • car hire
  • casino operation
  • coach operation
  • convention/exhibition centre operation
  • cruise operation
  • domestic air passenger transport
  • duty free retailing
  • inbound tour operation
  • rail passenger transport
  • theme park/major attraction operation
  • tour operation.

The survey results only relate to a partial coverage of the selected tourism related activities. Smaller businesses were excluded entirely from the survey. Further information on the scope and coverage can be found in paragraphs 2-4 of the Explanatory Notes.


Comparisons have not been made with results of similar surveys conducted previously by the ABS due to significant changes in the scope and coverage for the 2003-04 survey. For more information refer to paragraphs 11-12 of the Explanatory Notes.


Information about ABS activities in the field of service industries statistics is available from the Service Industries Statistics theme page on the ABS web site <www.abs.gov.au>. To access the theme page, select 'Themes' from the menu on the home page.


The ABS welcomes comments and suggestions from users regarding future surveys of Service Industries. These comments should be addressed to the Director, Service Industries Business Statistics Centre, Australian Bureau of Statistics, GPO Box 2796Y, Melbourne, Vic. 3001.


Where figures have been rounded, discrepancies may occur between the sum of component items and the total.


For further information about these and related statistics, contact the National Information and Referral Service on 1300 135 070 or William Milne on Melbourne (03) 9615 7862.