8129.0 - Business Use of Information Technology, 2011-12

Quality Declaration

ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 22/08/2013

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Contents >> Characteristics of internet access >> Reasons for not having a web presence

REASONS FOR NOT HAVING A WEB PRESENCE

All businesses that reported having access to the internet but no web presence were asked to identify the reasons why this was the case. Businesses were provided with a list of options and could select more than one reason. This is the first time data on reasons for not having a web presence have been collected.

Overall, the most common reason reported by all businesses was that they had no need for a web presence, at 64%.

Reasons for not having a web presence(a)(b), by employment size, 2011-12

	0-4 persons	5-19 persons	20-199 persons	200 or more persons	Total
	%	%	%	%	%

Lack of customer demand	19.3	20.5	^29.9	7.3	20.0
Set up costs too high	18.2	16.7	20.2	np	17.9
Ongoing maintenance and updating costs too high	13.6	13.2	13.5	-	13.5
Lack of technical expertise	21.6	28.0	28.2	6.2	23.4
Other	3.1	3.1	2.5	10.5	3.0
No need for a web presence	66.1	61.2	^53.8	78.9	64.5

^ estimate has a relative standard error of 10% to less than 25% and should be used with caution
- nil or rounded to zero (including null cells)
np not available for publication but included in totals where applicable, unless otherwise indicated
(a) Proportions are of those businesses with internet access but no web presence in each output category.
(b) Businesses could identify more than one reason.

Businesses with 20-199 persons employed were the least likely to report that they had no need for a web presence (54%), but had the greatest propensity to report lack of customer demand (30%) and set up costs too high (20%) as reasons for not having a web presence.

Lack of technical expertise as a reason for not having a web presence was most likely to be reported by businesses with 5-19 persons employed and businesses with 20-199 persons employed (both 28%).

Manufacturing had the highest proportion of businesses that reported lack of technical expertise (39%) while Wholesale trade had the highest proportion of businesses that reported lack of customer demand (27%) and set up costs too high (32%), Businesses within Retail trade were most likely to report ongoing maintenance and updating costs too high (28%) as reasons for not having a web presence.