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Appendix 4 - Advertising and market research
The ABS paid $1,912,431 on advertising and market research in 2005–06, comprising $1,184,924 for advertising, the majority of which comprised advertising relating to staff recruitment, $688,412 for market research and public relations consultancies, and $39,095 for direct mail costs. Expenditure on individual advertising or market research exceeding $1,500 is detailed in Table A4.1.
TABLE A4.1: ADVERTISING, MARKET RESEARCH AND PUBLIC RELATIONS CONSULTANCIES, AND DIRECT MAIL COSTS PAID BY, OR ON BEHALF OF, THE ABS, TO THE VALUE OF $1,500 OR MORE – 2005–06
|
 | Name of organisation paid | $ including GST |
|
| Advertising |
| Australian Public Service Commission | 19,214.35 |
| Community Newspaper Group | 7,111.19 |
| EOC Consulting Asia Pacific | 1,650.00 |
| Fujifilm Australia Pty Ltd | 2,552.35 |
| HMA Blaze Pty Ltd | 909,839.90 |
| I&G Pty Ltd | 41,112.50 |
| Made to Measure Publications | 4,312.00 |
| National Promotion Australia Pty Ltd | 6,765.00 |
| Rehame Australia Monitoring Services | 9,933.00 |
| Salmat Targeted Media Pty Ltd | 73,231.40 |
| Select Australasia | 3,190.00 |
| South Pacific Science Press | 3,052.50 |
| Stroudgate Australasia Pty Ltd | 8,526.38 |
| The School of Thought | 4,716.25 |
| Unimail Pty Ltd | 13,970.00 |
| Union Offset Co. Pty Ltd | 3,036.00 |
| University of New South Wales | 1,700.00 |
| University of Sydney | 1,650.00 |
| Western Australian Local Government Association | 3,970.00 |
| Marketing and public relations consultancies |
| Adam Spencer Enterprises | 7,700.00 |
| Australian Business Case Studies | 38,500.00 |
| Cultural Partners | 39,176.44 |
| Cultural Perspectives Pty Ltd | 41,910.00 |
| Euro RSCG Worldwide | 358,688.39 |
| Foote Cone and Belding | 6,319.50 |
| Horizon Communications Group Pty Ltd | 40,492.40 |
| Leo Burnett Sydney | 6,070.89 |
| Market Attitude Research Service | 49,372.40 |
| Melanie James Consulting | 29,885.96 |
| Publicis Mojo | 5,500.00 |
| Ross Campbell & Associates | 16,000.00 |
| Wallis Consulting Group | 43,732.00 |
| Direct Mail Organisations |
| Canprint Communications Pty Ltd | 7,689.00 |
| Mailcare Systems Pty Ltd | 24,100.80 |
| Melbourne Mailing Pty Ltd | 1,805.45 |
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