4902.0 - Australian Culture and Leisure Classifications, 2001
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 28/08/2001
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2 Arts
252 Advertising Design and Production 253 Graphic Design 254 Other Design GROUP DEFINITION Group 25 Design consists of units mainly engaged in the creative, artistic and aesthetic design of objects, environments and services. CLASS 251 ARCHITECTURE SERVICES Definition This class consists of units mainly engaged in designing new buildings, creating architectural plans for restoring buildings, town planning and landscape architecture. Exclusions / References Units mainly engaged in (a) providing interior design services are included in Class 254 Other Design; (b) providing an architecture drafting service are out of scope of the classification; (c) managing construction projects without a design component are out of scope of the classification; and (d) providing engineering services are out of scope of the classification. Primary Activities Architecture design service or architecture design consultancy service Conservation or heritage architecture design service Landscape architecture design service Town planning design service Urban or regional planning design service CLASS 252 ADVERTISING DESIGN AND PRODUCTION Definition This class consists of units mainly engaged in the planning, creation and production of advertising campaigns. Exclusions / References Units mainly engaged in (a) selling advertising space in their own publication are included in Class 212 Newspaper Publishing and Printing or Class 213 Periodical Publishing; (b) providing photography services for advertising are included in Class 242 Commercial Photography Services; (c) selling advertising time for their own radio or television broadcasts are included in Class 261 Radio Services or Class 262 Television Services respectively; (d) producing films for advertising commercials are included in Class 263 Film and Video Production; (e) recording music and jingles for advertising commercials are included in Class 279 Arts n.e.c.; and (f) the following activities are all out of scope of the classification: providing advertising mailing services; providing advertising placement services; and media buying. Primary Activities Advertising agency service Advertising campaign production Advertising copy writing Advertising script writing Advertising strategy planning Art direction of advertising material (design of advertisements, illustrations, posters, etc.) CLASS 253 GRAPHIC DESIGN Definition This class consists of units mainly engaged in the design of visual or graphic material for the purpose of display or publication. Examples are packaging designs, corporate logos and annual reports. Exclusions / References Units mainly engaged in interior design, fashion design or exhibition and display design are included in Class 254 Other Design. Primary Activities Commercial art design service Graphic design service Sign writing Ticket writing CLASS 254 OTHER DESIGN Definition This class consists of units mainly engaged in providing exhibition and display design, fashion design and interior design. Exclusions / References Units mainly engaged in (a) developing and designing interactive content are included in Class 267 Interactive Content Creation; (b) constructing and designing film or theatre sets are included in Class 279 Arts n.e.c.; (c) designing costumes are included in Class 279 Arts n.e.c.; (d) designing the mechanics of products or industrial design services are out of scope of the classification; and (e) providing interior decoration services are out of scope of the classification. Primary Activities Exhibition and display design service Fashion design service Interior design service
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