1220.0 - ANZSCO - Australian and New Zealand Standard Classification of Occupations, First Edition, 2006  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 11/09/2006   
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Contents >> Major Group 1 Managers >> SUB-MAJOR GROUP 13 Specialist Managers >> MINOR GROUP 131 Advertising and Sales Managers


    ADVERTISING AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

    Indicative Skill Level:
    In Australia and New Zealand:

      Most occupations in this minor group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

    Tasks Include:
    • formulating and implementing policies and plans for advertising, public relations, sales and marketing in consultation with other Managers
    • directing the development of initiatives for new products, marketing and advertising campaigns
    • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
    • directing merchandising methods and distribution policy by coordinating the work of salespersons, and organising agents and distributors
    • directing sales methods and arrangements by setting prices and credit arrangements

This section contains the following subsection :
          UNIT GROUP 1311 Advertising and Sales Managers

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