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2011 Census data release


An important part of the Census is returning the information collected to all Australians. Census data assist government, business, researchers and the community to make informed decisions that help shape a brighter future for Australia.

The first results of the 2011 Census was released on 21 June 2012, with further releases taking place on October 2012 and early 2013.

You can view the communication activities undertaken by the ABS to promote the release of 2011 Census data below.

Advertising

The print advertisements below appeared in national, metropolitan and major regional newspapers to promote the upcoming release of 2011 Census data.

Come to your Census

The ABS joined with the Spinifex Group to transform the façade of historic Cadman's Cottage into an interactive playground filled with 2006 Census data.

Come to your Census gives people the opportunity to interact, explore and have fun with Census data and find out exactly what a Census can tell us about Australia and ourselves.

Come to your Census was just one of many attractions at Vivid Sydney, which ran daily from 6pm on 25 May 2012 to 11 June 2012.

Vivid Sydney is the biggest festival of its kind in the Southern Hemisphere. For more information about Vivid Sydney visit www.vividsydney.com

2016 communication campaign

2011 Census data release

2011 Census campaign

Advertising
Census metropolitan print ad Census regional print ad
Come to your Census
Come to your Census YouTube video