NAME OF ORGANISATION
Australian Bureau of Statistics (ABS)
The survey of selected business services for the 1992/93 reference year was part of a range of collections on service industries conducted by the ABS. The industries covered by this collection were advertising services, market research services and business management services.
The objective of the survey was to provide fundamental baseline data necessary to understand the nature of the advertising, market research and business management industries, to enable comparison with other industries and to provide a benchmark for measuring change over time. Specific objectives were to:
measure the size and structure of these industries
identify the income and expenses of these industries, and
enable comparisons of these industries to other industries
Advertising Services (ANZSIC 7851) :
The scope of the advertising services industry survey was defined as all businesses mainly engaged in providing advertising services (except sales of advertising space in their own publications or broadcasts). These included advertising agency services, advertising placement services, advertising preparation services, advertising space selling (on a commission or fee basis), and samples distribution services.
Market Research Services (ANZSIC 7853) :
The scope of the market research services industry survey was defined as all businesses mainly engaged in providing market research services. These included market research services and public opinion services.
Business Management Services (ANZSIC 7855) :
The scope of the business management services industry survey was defined as all businesses mainly engaged in providing business management services. These included business analysis, efficiency or organisation and methods studies, personnel management, public relations consultancy, or statistical services.
The statistical unit for the advertising, market research and business management industries was the management unit.
The report published for these industries contains details of employment, wages and salaries, components of income and expenses, and business size. Selected performance measures were also published. Some state data are also provided.
The industries covered are :
Advertising Services ANZSIC 7851;
Market Research Services ANZSIC 7853; and
Business Management Services ANZSIC 7855.
Other concepts (summary)
New South Wales
Comments and/or Other Regions
Data availability comments
Data available in publication: Selected Business Services, Australia (ABS Cat. No. 8677.0)
DATE OF LAST UPDATE FOR THIS DOCUMENT
17/09/2004 08:40 AM
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