1001.0 - Annual Report - ABS Annual Report, 2005-06  
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 11/10/2006   
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Contents >> Section 8 - Appendices >> Appendix 4 - Advertising and market research

Appendix 4 - Advertising and market research

The ABS paid $1,912,431 on advertising and market research in 2005–06, comprising $1,184,924 for advertising, the majority of which comprised advertising relating to staff recruitment, $688,412 for market research and public relations consultancies, and $39,095 for direct mail costs. Expenditure on individual advertising or market research exceeding $1,500 is detailed in Table A4.1.

TABLE A4.1: ADVERTISING, MARKET RESEARCH AND PUBLIC RELATIONS CONSULTANCIES, AND DIRECT MAIL COSTS PAID BY, OR ON BEHALF OF, THE ABS, TO THE VALUE OF $1,500 OR MORE – 2005–06

Name of organisation paid
$ including GST

Advertising
Australian Public Service Commission
19,214.35
Community Newspaper Group
7,111.19
EOC Consulting Asia Pacific
1,650.00
Fujifilm Australia Pty Ltd
2,552.35
HMA Blaze Pty Ltd
909,839.90
I&G Pty Ltd
41,112.50
Made to Measure Publications
4,312.00
National Promotion Australia Pty Ltd
6,765.00
Rehame Australia Monitoring Services
9,933.00
Salmat Targeted Media Pty Ltd
73,231.40
Select Australasia
3,190.00
South Pacific Science Press
3,052.50
Stroudgate Australasia Pty Ltd
8,526.38
The School of Thought
4,716.25
Unimail Pty Ltd
13,970.00
Union Offset Co. Pty Ltd
3,036.00
University of New South Wales
1,700.00
University of Sydney
1,650.00
Western Australian Local Government Association
3,970.00
Marketing and public relations consultancies
Adam Spencer Enterprises
7,700.00
Australian Business Case Studies
38,500.00
Cultural Partners
39,176.44
Cultural Perspectives Pty Ltd
41,910.00
Euro RSCG Worldwide
358,688.39
Foote Cone and Belding
6,319.50
Horizon Communications Group Pty Ltd
40,492.40
Leo Burnett Sydney
6,070.89
Market Attitude Research Service
49,372.40
Melanie James Consulting
29,885.96
Publicis Mojo
5,500.00
Ross Campbell & Associates
16,000.00
Wallis Consulting Group
43,732.00
Direct Mail Organisations
Canprint Communications Pty Ltd
7,689.00
Mailcare Systems Pty Ltd
24,100.80
Melbourne Mailing Pty Ltd
1,805.45



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