1001.0 - Annual Report - ABS Annual Report, 2004-05  
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 11/10/2005   
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Contents >> Section 6 - Appendixes >> Appendix 8 - Advertising and market research

Appendix 8 - Advertising and market research

The ABS paid $531,002 on advertising and market research in 2004–05, comprising $482,322 for advertising, the majority of which comprised advertising relating to staff recruitment, $22,660 for market research and $26,020 for direct mail costs. Expenditure on individual advertising or market research exceeding $1,500 is detailed in Table 8.1.

TABLE 8.1: ADVERTISING AND MARKET RESEARCH PAID BY, OR ON BEHALF OF, THE ABS, TO VALUE OF $1,500 OR MORE – 2004–05

Image: Table 8.1: Advertising and Market Research Paid by, or on behalf of, the ABS, to value of $1,500 or more – 2004–05

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