PURCHASE OF ARTS AND CRAFTS
Between July and December 1997, BTR conducted a survey which collected information on the purchase of arts and crafts by the 2.0 million international visitors to Australia aged 15 years and over.
The survey found that over 90% of those visiting in the six-month period had been shopping while in Australia, and of these, 41% had spent some money on art and handcraft. Arts were purchased by 7% of shoppers and handcrafts by 39% (5% purchased both).
Expenditure on art in the six-month period totalled $10.1m, while total expenditure on handcraft equalled $137.4m. Handcrafted clothing ($63.6m) and leather goods ($38.5m) were the main items purchased. Over half the expenditure on art and handcraft was for Aboriginal items ($77.7m out of $147.5m).
2.3 PURCHASES OF ARTS AND CRAFTS BY INTERNATIONAL VISITORS - July to December 1997
Percentage of total visitors who purchased item(a)
Average expenditure by all visitors(a)
|Paintings, drawings or prints |
|Wood or furniture |
|Ceramics or pottery |
|Handcrafted clothing |
|Other textiles |
|Other handcrafts |
|Total art and handcrafts |
|(a) Who had some expenditure on shopping while in Australia. This was estimated to be 1,898,000 persons. |
|(b) Components do not add to the total as some visitors purchased more than one type of item. |
|BTR, Cultural Tourism in Australia: Visual Art & Craft Shopping by International Visitors, 1997, prepared for DCITA. |