In 2002-03, book publishers sold 114.4 million books with a total value of $1,369.4m to book retailers and directly to the general public. Some $877.0m (77.2 million books) of these were sales of new Australian titles. Approximately 15% (by value) of all books published were sold overseas, predominantly to the United States and New Zealand.
Educational books accounted for 40% of sales, with general non-fiction accounting for 34%, general fiction 17% and specialised children's books 9%.
Book publishers reported selling $329.7m worth of books to final consumers in 2002-03. By comparison, the 2002-03 Book Retailers Survey reported 76 million new books valued at $1,274.9m were sold via retail outlets. Approximately 58% of these were sold by bookshops, 27% by department stores, 9% by newsagents and 6% by supermarkets and other large retailers. The figures suggest that many readers are by-passing book retailers with approximately 20% of the income from sales to final consumers being earned by book publishers, often selling by subscription or straight to public and private organisations and schools.