Australian Bureau of Statistics

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UNIT GROUP 1311 ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS

ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Indicative Skill Level:
In Australia and New Zealand:

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks Include:
• directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
• directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
• directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
• directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Occupations:
131112 Sales and Marketing Manager
131113 Advertising Manager
131114 Public Relations Manager

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.

ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

Skill Level: 1

Specialisations:

Business Development Manager
Market Research Manager

Plans, organises, directs, controls and coordinates the advertising activities within an organisation.

Skill Level: 1

Alternative Titles:
Communications Manager
Corporate Affairs Manager
Corporate Relations Manager
PR Manager
Public Affairs Manager

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Skill Level: 1

Specialisations:

Community Relations Manager
External Relations Manager
Media Relations Manager