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1220.0 - ANZSCO - Australian and New Zealand Standard Classification of Occupations, 2013, Version 1.2  
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 26/06/2013   
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    TELEMARKETERS telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

    Indicative Skill Level:
    Most occupations in this unit group have a level of skill commensurate with the qualifications outlined below.

    In Australia:

      AQF Certificate I, or compulsory secondary education (ANZSCO Skill Level 5)

    In New Zealand:
      NZ Register Level 1 qualification, or compulsory secondary education (ANZSCO Skill Level 5)

    For some occupations a short period of on-the-job training may be required in addition to or instead of the formal qualification. In some instances no formal qualification or on-the-job training may be required.

    Tasks Include:

    • working from scripts and lists of contacts to promote goods and services by telephone
    • creating interest in goods and services, and seeking a sale or agreement to see sales representatives
    • arranging processing and despatch of goods and services, information kits and brochures to customers
    • arranging appointments for sales representatives
    • recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
    • reporting competitor activities and issues raised by contacts for attention by managers
    • maintaining statistics of calls made and successes achieved
    • submitting periodic reports on telemarketing activities and results
    • may work in a call centre

      639311 Telemarketer


    Telephones existing and prospective customers to promote goods and services, and obtain sales or arrange sales visits. May work in a call centre.

    Skill Level: 5

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