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2902.0 - Census Update (Newsletter), Aug 2005  
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 31/08/2005   
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Census Corner

Following the success of the 2001 campaign, Census Update is happy to reveal the new design for the 2006 Census of Population and Housing logo.

The 2001 Census logo was designed by EKH Design in Sydney. Further application was developed by Brave Design in Canberra. It encapsulates key elements of the Census - people, housing and Australia. The 2006 Census logo, developed by Giraffe Design in Canberra, represents an updated version of the 2001 design.

Director of Census Public Relations, Jeremy Rush said the logo is distinctive and easily recognisable by the Australian public.

"It was important for us to retain key imagery elements from the 2001 Census logo, so as to build on public recognition of the Census brand in 2006," he said.

The logo will be used extensively throughout the Census campaign, from television and newspaper advertising to t-shirts, and on the Census forms themselves.

The design will also feature on all the products and services produced from the 2006 Census.

Logo; Census 2006

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