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Media release –

Australian Bureau of Statistics releases Census game

28 May 2013 | CO/75

The Australian Bureau of Statistics (ABS) has launched an interactive and innovative game that promotes the release and application of Census data. Run That Town is the first game of its kind to be released by a national statistical agency using real Census data.

Run That Town puts the player in charge of any Australian neighbourhood and challenges them to make planning decisions based on 2011 Census data to boost popularity, grow the town and keep the locals happy.

Sue Taylor, Director in the 2016 Census, said by using core demographic data, the game demonstrates, in a simple and visual way, the many ways Census data can be used by everyday Australians in a light-hearted and entertaining way.

Run That Town offers a unique insight into how Census data can be used. The game is an innovative and fun way to communicate with the public, while embracing digital media.”

Run That Town is a strategy game with a twist that is intended for a wide audience offering both one-time and ongoing users a unique insight into the value of Census data.” Ms Taylor said.

Run That Town can be downloaded for free from the App Store and played on all current Apple devices.

“I encourage people to download the game, take control of any Australian suburb and shape it the way you want by using real Census data and see how your decisions affect your town’s demographics.”

For more information visit http://runthattown.abs.gov.au/

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