Italiano / Italian
In this ad, everything we see is made entirely of tiny numbers and symbols representing that statistics from the Census that make so many things possible.
DESCRIPTION: We open on a blank screen. A dot appears in the centre of frame and is joined by hundreds of other dots - representing data points - now spinning into the propeller of a Royal Flying Doctor plane that’s flying past clouds made of data.
VO: Every stat in the Census tells a story.
DESCRIPTION: The plane lands on an airstrip creating a cloud of data dust. A woman’s face quickly forms in the foreground made of numbers.
VO: The number of people in remote areas tells doctors where life-saving help is needed most.
DESCRIPTION: Out of a ‘dust’ cloud, we, see data points start to form an image of a happy boy holding his dad’s hand. We see a playground in the distance where parents, carers, grandparents and kids are gathered.
VO: Local birth rates help plan local playgroups that connect families.
DESCRIPTION: A polygon from the playground rolls into the shape of a laptop. Above the screen, a young man (aged early 20s) is seen in a modern workspace.
VO: Knowing where small businesses are helps provide support for them to grow.
DESCRIPTION: He finishes typing, and closes the laptop, the data points now forming the shape of a book on a shelf in a library where a muslim mother and teenage daughter are sitting.
VO: And understanding languages used at home links migrants to community services like English lessons.
DESCRIPTION: The data points trace a door, and as it opens, we see a community of people looking out onto skyline.
VO: The Census is coming this August.
DESCRIPTION: The skyline before them shifts from a regional landscape into a cityscape, with transport, buildings and infrastructure all formed by statistical elements. The shape of the buildings begins to drift to the right. The shapes float down and turn into pieces of paper.
VO: Look out for instructions on what to do.
DESCRIPTION: The last piece of paper becomes an envelope that falls down and through a letterbox that is caught by a pair of hands. A Census letter lifts up from the envelope.
VO: Remember, your answers don't just make statistics, they help build a better future for all of us.
DESCRIPTION: We look up to see a night’s sky full of millions of stars.
VO: The Census. Every stat tells a story.
SUPER: Every stat tells a story.
VO: For more information visit census.abs.gov.au
SUPERS: The Census is coming this August.
VO & SUPER: Authorised by the Australian Bureau of Statistics, Canberra
The Census is coming this August.
It’s when every statistic tells a story.
Like knowing the number of people who speak languages other than English at home, helps plan the right community services needed.
Remember, your answers don’t just make statistics, they help build a better future for all of us.
Look out for instructions on what to do.
For more information visit census.abs.gov.au
Authorised by the Australian Bureau of Statistics, Canberra.
For more translated information about the Census, visit the help in my language page on the Census website.