Every stat tells a story.

Go to the 2021 Census website

Campaign overview

The campaign supports the roll-out of the Census — Census night is Tuesday 10 August.

Census data provides a snapshot of the nation, and gives us important information about our economic, social and cultural make-up. Data is also used to guide services for individuals, families and communities.

The campaign is based on the idea that the Census isn’t just numbers, but what those numbers tell us – every stat tells a story.

Advertising will run in phases across television, cinema, radio, print, outdoor channels, digital and social media.

Through July, advertising will focus on the stories of how Census data is used by local communities and organisations. 

From late July through mid-August, advertising will encourage people to start their Census as soon as they get instructions, if they know where they’ll be on Tuesday 10 August.

From mid-August to September, advertising will remind people to complete their Census.