DOMESTIC CULTURAL TOURISM
According to the National Visitor Survey, the majority of Australians spent some time away from home in 2007, with most going on a holiday or to visit friends and relatives. Data from the TRA National Visitor Survey shows that in 2007, there was a total of 73.8 million trips taken by persons aged 15 years and over that were of at least one night's duration and that involved travelling at least 40 kilometres from home. Holiday or leisure was the most common reason for people's trip to stay overnight (49%) or for the day (50%).
During 2007, there were also 147.7 million day trips taken within Australia by persons aged 15 years and over. A day trip is defined as being a round trip distance of at least 50 kilometres, with the traveller being away from home for at least four hours although not overnight. Routine travel such as commuting between work and home is excluded.
In 2007, 15% of domestic overnight visitors and 7% of domestic day visitors participated in at least one cultural and heritage activity. There were 10.9 million domestic overnight visitors, compared to 10.4 million domestic day visitors.
The most common cultural activity undertaken by domestic visitors was visiting museums or art galleries (43% of overnight cultural and heritage visitors and 32% of day cultural and heritage visitors).
2.2 DOMESTIC CULTURAL AND HERITAGE VISITORS, By activity type - 2007
Percentage of domestic overnight cultural and heritage visitors
Percentage of domestic day cultural and heritage visitors
|Type of cultural and heritage tourism activity |
|Attend theatre, concerts or other performing arts |
|Visit museums or art galleries |
|Visit art/craft workshops/studios |
|Attend festivals/fairs or cultural events |
|Experience Aboriginal art/craft and cultural displays |
|Visit an Aboriginal site/community |
|Visit historical/heritage buildings, sites or monuments |
|np not available for publication but included in totals where applicable, unless otherwise indicated |
|Source: Tourism Research Australia, Cultural and Heritage Tourism in Australia, 2007. |