RECEIVING ORDERS

Measures of receipt of orders via the internet exclude transactions where the commitment to purchase is not made via the internet. For example, ongoing orders made via the internet for goods or services, where the original commitment to purchase was made using other arrangements, are excluded. The proportion of businesses that reported receiving orders via the internet during 2011-12 was steady at 28%, with income obtained from these orders totalling an estimated $237 billion.

Overall, the proportion of Australian businesses that reported receiving orders via the internet was steady between 2010-11 and 2011-12, following a three percentage point increase between 2009-10 and 2010-11.

During 2011-12, the proportion of businesses that received orders via the internet increased with each successive employment size range. Businesses with 0-4 persons employed were least likely to receive orders via the internet (23%), while businesses with 200 or more persons employed were most likely (40%).

More than half of businesses in the Information media and telecommunications industry reported receiving orders via the internet during 2011-12 (55%). Businesses in the Wholesale trade (52%) and Manufacturing (48%) industries, traditionally associated with physical goods, were the next most likely to report receiving orders via the internet. Agriculture, forestry and fishing had the lowest proportion of businesses reporting receipt of orders via the internet (12%).

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