8166.0 - Summary of IT Use and Innovation in Australian Business, 2013-14 Quality Declaration 
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 18/06/2015   
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SOCIAL MEDIA PRESENCE


The ABS defines social media presence as including web and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook and LinkedIn.

All businesses were asked whether they had a social media presence as at 30 June 2014. Overall, almost one in three businesses had a social media presence (31%).

Graph: proportion of businesses with a social media presence, by employment size, 2013-14. The likelihood that a business had a social media presence increased with each successive employment size range.


Graph: proportion of businesses with a social media presence, by industry, 2013-14. This varied across industries, ranging from 9% to 59% - the highest being from the Information media and telecommunications.

The Information media and telecommunications industry recorded the highest proportion of businesses with a social media presence (59%), followed by the Arts and recreation services industry (56%). Businesses within the Transport, postal and warehousing and Agriculture, forestry and fishing industries were the least likely to have a social media presence (both 9%).