1391.0.55.001 - Planning for Business, 2007  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 26/10/2007  First Issue
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Planning for Business | Using statistics for business or franchise planning


People and horses on a propertyIMPROVE YOUR MARKETING STRATEGY

Sarah operates a retreat/farm stay, and would like to know where to target her overseas marketing. She calls us, and is helped to locate information on the number of visitors arriving from various countries. This information is available free on our website.

Sarah now wants a more detailed breakdown, showing purpose of visit. She contacts our consultants who provide priced information consultancy data which assists her to target her overseas marketing.



Short term visitor arrivals, country of origin by purpose of visit (a) - March 2006
Convention/
conference
Business
Visiting
friends/
relatives
Holiday
Country of origin
no.
no.
no.
no.
New Zealand
3 675
13 729
21 048
33 277
United Kingdom
604
5 690
27 661
40 298
Japan
679
2 689
3 232
53 648
United States of America
1 181
7 102
8 800
21 667
China (excl SARs and Taiwan Province)
1 058
4 089
2 958
9 162
(a) Short term travel data are based on a sampled survey process and care needs to be taken when using such estimates for decision-making or policy evaluation.
Source: ABS data available on request, Overseas Arrivals and Departures