1391.0.55.001 - Planning for Business, 2007

ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 26/10/2007 First Issue

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Contents
From the Australian Statistician
Know your market
Locate potential clients
Target Promotions
Assess site location
Grow your business
Support your business case
Improve your marketing strategy
Estimate your market share
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About this Release

Planning for Business \| Using statistics for business or franchise planning

ASSESS SITE LOCATION

Alex plans to open a wine bar in Perth. His identified target market is 25–35 year old professionals.

Alex contacts our consultants and receives data on professionals aged 25–35 years living in Perth, as part of a priced information consultancy service. Alex uses this to decide on the location for his wine bar with the most potential.

Professionals aged 25-35 years, selected Local Government Areas, Perth

Source: ABS data available on request, 2006 Census of Population and Housing