NAME OF COLLECTION
Canberra Visitors Survey
Contact
Research Manager
Policy and Planning
Canberra Tourism
GPO Box 744
CANBERRA ACT 2601
Telephone: Canberra (06) 205 0627
Facsimile: Canberra (06) 205 0629
Internet: http://www.canberratourism.com.au
Purpose
To establish information on the patterns and characteristics of visitor behaviour and to provide a measure of the economic impact of tourism to the Australian Capital Territory.
Description
The Canberra Visitors Survey is a destination-based survey using a venue-based methodology. Interviews are carried out at points of high concentration of visitors. These include face-to-face interviews at Canberra Airport and selected attractions, and self-completion questionnaires at hotels and motels. Household surveys are also conducted by telephone to measure the visiting friends and relatives market.
The sample consists of about 360 interviews per year at Canberra airport, 2,880 interviews per year at selected attractions, 200 self-completion questionnaires per year in hotels/motels and 960 telephone interviews per year in Canberra households.
Data detail
- point of origin;
- purpose of visit;
- expenditure;
- transport used;
- accommodation used;
- length of stay and frequency of visit;
- visitor profile; and
- visitor satisfaction.
Geographic coverage
Australian Capital Territory.
Frequency of data availability
Quarterly.
Ceased as at 1996-97, now replaced by the National Visitors Survey. See separate entry.
Historical data
Data available from September Qtr 1989-June Qtr 1997.
Data from the Domestic Tourism Monitor and some State Tourism Surveys which have now been replaced by the National Visitors Survey (NVS) are not directly comparable with NVS results.
Products and services available
Publications
Canberra Visitor Survey: A Summary of Main Findings
Other
Detailed segmentation analysis is available on request.
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