Overseas Tourism Marketing Expenditure (Survey of)

NAME OF ORGANISATION
Australian Bureau of Statistics (ABS)

OVERVIEW
This survey is funded by the Office of National Tourism (ONT) and was conducted in 1992-93, 1994-95 and 1996-97. Subject to continued user funding and the statistical priorities of the ONT, it is expected that the survey will again be conducted for future years. The survey population is derived from lists provided to the ABS by the ONT and comprises businesses which could potentially involved in marketing Australian tourism product overseas. The survey provides data, at the Australian level, on the amount spent overseas on marketing by businesses involved in tourism.

PURPOSE
Results from the collection are used to provide governments and industry with broad information on overseas marketing of Australian tourism products. The information is used for policy formulation purposes.

SCOPE
The target population for the survey is all Australian businesses expending money overseas on marketing their products. Coverage is derived from lists provided to the ABS by the Office of National Tourism. While it is suspected that there is some under coverage, this is expected to be very small. All the major 'players' are included in the collection.

DATA DETAIL

Conceptual framework
The population for the survey is derived from lists provided to the ABS by the Office of National Tourism (ONT) within DIST. The population comprises tourism related businesses who potentially spent money overseas on marketing their product.

Main outputs
Overseas Tourism Marketing Expenditure, Australia, 1996-97 (8691.0), Detailed report provided to ONT who incorporate the results in a publication "Selling Tourism".

Classifications
n./a.

Other concepts (summary)
n./a.

GEOGRAPHIC DETAIL
1. National & State/Territory\1.01 Australia

Comments and/or Other Regions


COLLECTION FREQUENCY
Adhoc

Frequency comments
This survey was last conducted in respect of 1997-98.

COLLECTION HISTORY
1992-93 - Initial survey in conjunction with Survey of Inbound Tour Operators (SITO) - 800 businesses surveyed
1994-95 - Second survey in conjunction with SITO - 1000 businesses surveyed
1996-97 - Third survey - 834 businesses surveyed (from original population of 1753)

DATA AVAILABILITY
Yes