NAME OF COLLECTION
Regional Tourism Activity Monitor
Contact
Research Department
Tourism Queensland
GPO Box 328
BRISBANE QLD 4001
Telephone: Brisbane (07) 3406 5420
Facsimile: Brisbane (07) 3406 5329
Internet:http://www.tq.com.au/research
Purpose
The Regional Tourism Activity Monitor (R-TAM) is a voluntary business survey managed by Tourism Queensland. It aims to deliver timely, reliable data on the health of the regional tourism industry.
Description
R-TAM collects timely information from tourism operators on a number of key indicators (occupancy levels, visitors to attractions, average daily rates etc). It is a voluntary programme which provides local competitive set information back to participants and other stakeholders. This information is vital as a marketing, decision making and yield management tool for the tourism industry, government, investors and developers.
Data detail
Information is available for the following sectors:
- Holiday flats/units/houses/serviced apartments;
- Hotels/Motels;
- Caravan Parks;
- Backpackers; and
- Tours and AttractionsRoom occupancy levels (monthly and daily)
- Percentage of maximum capacity patronage levels (Tours and Attractions)
- Average daily room rates
- Business/Non-Business breakdowns (currently Townsville and Southern Downs regions only)
- Guest origin (Currently Tropical North Queensland region only)
Geographic coverage
To date R-TAM has been piloted in the three Regional Tourist Association areas of Tourism Tropical Queensland (localities of Cairns, Cairns Beaches and Port Douglas, Townsville Enterprise (Townsville, Magnetic Island, Charters Towers, Mission Beach and Bowen) and Southern Downs (Stanthorpe and Warwick).
Given that the R-TAM trial was successful, Tourism Queensland is now in the process of extending this programme to cover other Queensland localities.It has not yet decided to which new localities the scheme will be extended to.
Frequency of data availability
Monthly, approximately four weeks after the end of each Calendar Month.
Historical data
1999
Products and services available
Publications
Monthly reports for each participating region.
State Summary Reports.
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