1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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      Visual Merchandiser
      Window Dresser

Plans and installs internal, window and fixed displays of merchandise to show goods to their best advantage.

Skill Level:
The entry requirement for this occupation is an AQF Certificate III or higher qualification or at least 3 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:
  • determines goods for display and ascertain prospective seasonal or promotional events
  • develops overall promotional and display plans for approval
  • prepares sketches or models showing layout, colour and other features for approval
  • obtains props and other accessories, and builds displays
  • sets up and arranges fabricated displays in store windows or other areas
  • organises the setting out of merchandise or articles to be shown as part of permanent displays
  • arranges ticketing and signage
  • arranges lighting to highlight fixtures, displays and goods

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