1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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SALES AND MARKETING MANAGERS plan and direct the sales and marketing activities of organisations.

Skill Level:
The entry requirement for this unit group is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

  • setting sales and marketing policy in consultation with other managers
  • planning sales and marketing operations including market research, advertising, promotion, distribution, pricing and selling
  • organising and controlling sales activities by setting product mix, geographical sales areas and customer service standards
  • directing merchandising methods and distribution policy by coordinating the work of salespersons or organising agents and distributors
  • controlling sales methods and arrangements by setting prices and credit arrangements
  • monitoring customer service, invoicing, payments and administration costs


This section contains the following subsection :
              1231-11 Sales and Marketing Manager

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