1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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8294-11 Telemarketer

Telephones customers and prospective customers to promote products and services and obtain sales or arrange sales visits.

Skill Level:
The entry requirement for this occupation is completion of compulsory secondary education or higher qualification.

Tasks Include:

  • works from a script and list of contacts to promote the organisation's products or services by telephone
  • creates interest in the product or service, and seeks closure of a sale or agreement to see a sales representative
  • arranges processing and despatch of products, information kits or brochures to clients or interested contacts
  • arranges appointments for sales representatives
  • records changes to contact details and notes for follow-up action
  • updates marketing database with changes and status of each customer or prospect
  • reports competitor activities or other issues raised by contacts for attention by managers
  • maintains statistics of calls made and successes achieved
  • submits periodic reports on telemarketing activities and results

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