1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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2534-19 Copywriter

Designs and composes written material to advertise products or services.

Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

  • studies products to establish the principal selling features
  • defines themes, style and length of copy with client
  • develops ideas and concepts in conjunction with the art director to sell products
  • presents ideas and concepts to clients
  • plans and writes text and headlines for brochures and press releases
  • writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays
  • may name products, write copy for packaging, and write other sales and promotional material
  • may write scripts for radio and television announcers to provide continuity for broadcasts

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