MOTIVATION FOR TRAVEL
Tourism may be motivated by the desire to visit friends and relatives or to experience the character and culture of a destination. In 2006, Tourism Research Australia (TRA, formerly Bureau of Tourism Research, BTR) investigated the characteristics and motivations of international visitors to Australia aged 15 years and over. The survey found that half (51%) of all overseas visitors saw at least one cultural attraction while in Australia. Of the 2.6 million international cultural and heritage visitors in 2006, 17% were from the UK, 16% from Other Europe (Europe excluding the UK) and 14% from New Zealand. The most popular destination for both international and domestic cultural heritage visitors was New South Wales.