1220.0 - Australian Standard Classification of Occupations (ASCO) Second Edition, 1997  
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 31/07/1997   
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1231-11 Sales and Marketing Manager

Plans and directs the sales and marketing activities of an organisation.

Skill Level:
The entry requirement for this occupation is a bachelor degree or higher qualification or at least 5 years relevant experience. In some instances relevant experience is required in addition to the formal qualification.

Tasks Include:

  • sets sales and marketing policy in consultation with other managers
  • plans sales and marketing operations including market research, advertising, promotion, distribution, pricing and selling
  • organises and controls sales activities by setting product mix, geographical sales areas and customer service standards
  • directs merchandising methods and distribution policy by coordinating the work of salespersons or organising agents and distributors
  • controls sales methods and arrangements by setting prices and credit arrangements
  • monitors customer service, invoicing, payments and administration costs
  • plans research work and monitoring of sales and marketing activity to produce reports, give recommendations and formulate changes
  • directs the development of initiatives such as new products, new marketing techniques, new advertising campaigns, incentive bonus schemes and the dropping of unprofitable products
  • may control related activities such as distribution and transport

Specialisations:
Advertising Manager
Market Research Manager

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