1220.0 - ANZSCO - Australian and New Zealand Standard Classification of Occupations, First Edition, 2006  
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 11/09/2006   
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    PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

    Indicative Skill Level:
    In Australia and New Zealand:

      Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

    Tasks Include:
    • planning and organising publicity campaigns and communication strategies
    • advising executives on the public relations implications of their policies, programs and practices
    • preparing and controlling the issue of news and press releases
    • undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
    • organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
    • representing organisations and arranging executive interviews with publicity media
    • attending business, social and other functions to promote the organisation
    • commissioning and obtaining photographs and other illustrative material
    • selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity

      225311 Public Relations Professional


    Alternative Title:
      Corporate Affairs Officer

    Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

    Skill Level: 1


      Maori Liaison Officer (NZ)
      Media Liaison Officer
      Press Officer
      Promotions Officer
      Public Affairs Officer
      Public Relations Consultant
      Public Relations Officer

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