4902.0 - Australian Culture and Leisure Classifications, 2014 (Third Edition)  
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GROUP 25 – DESIGN

Group 25 Design consists of units mainly engaged in the creative, artistic and aesthetic design of objects, environments and services. It consists of the following classes:

      251 Architecture services;
      252 Advertising design and production;
      253 Graphic design; and
      254 Other design.

251 ARCHITECTURE SERVICES

Definition

This class consists of units mainly engaged in designing new buildings, creating architectural plans for restoring buildings, town planning and landscape architecture.


Exclusions / References

Units mainly engaged in:

(a) providing interior design services are included in Class 254 Other design;

(b) managing construction projects without a design component are out of scope of the classification; and

(c) providing engineering services are out of scope of the classification.


Primary Activities

Architecture design service or architecture design consultancy service

Architecture drafting service

Conservation or heritage architecture design service

Landscape architecture design service

Town planning design service

Urban or regional planning design service



252 ADVERTISING DESIGN AND PRODUCTION

Definition

This class consists of units mainly engaged in the planning, creation and production of advertising campaigns.


Exclusions / References

Units mainly engaged in:

(a) selling advertising space in their own publication are included in Class 212 Newspaper publishing or Class 213 Periodical publishing;

(b) recording music and jingles for advertising commercials are included in Class 233 Record companies and distributors, and sound recording studios;

(c) providing photography services for advertising are included in Class 242 Commercial photography services;

(d) selling advertising time for their own radio or television broadcasts are included in Class 261 Radio services or Class 262 Television services respectively;

(e) producing films for advertising commercials are included in Class 263 Film and video production; and

(f) the following activities are all out of scope of the classification: providing advertising mailing services; providing advertising placement services; and media buying.


Primary Activities

Advertising agency service

Advertising campaign production

Advertising copy writing

Advertising script writing

Advertising strategy planning

Art direction of advertising material (design of advertisements, illustrations, posters, etc.)



253 GRAPHIC DESIGN

Definition

This class consists of units mainly engaged in the design of visual or graphic material for the purpose of display or publication. Examples are packaging designs, corporate logos and annual reports.


Exclusions / References

Units mainly engaged in:

(a) interior design, fashion design, jewellery design, textile design or exhibition and display design are included in Class 254 Other design; and

(b) industrial and product design are out of scope of the classification.


Primary Activities

Commercial art design service

Graphic design service

Sign writing

Ticket writing



254 OTHER DESIGN

Definition

This class consists of units mainly engaged in providing exhibition and display design, fashion design, interior design, jewellery design and textile design services.


Exclusions / References

Units mainly engaged in:

(a) developing and designing interactive content are included in Class 267 Interactive content creation and publishing;

(b) constructing and designing film or theatre sets are included in Class 279 Arts n.e.c.;

(c) designing costumes are included in Class 279 Arts n.e.c.;

(d) industrial and product design are out of scope of the classification; and

(e) providing interior decoration services are out of scope of the classification.


Primary Activities

Exhibition and display design service

Fashion design service

Interior design service

Jewellery design service

Textile design service


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