This chapter looks at household awareness of GreenPower renewable energy. GreenPower is a national accreditation program for electricity retailers' renewable energy products. It was first established in New South Wales in 1997, extending nationally since 2000. GreenPower products enable electricity consumers to pay a premium for electricity generated from renewable sources (such as solar, wind, biomass, wave and tidal power, hydro-electricity and geothermal) that is fed into the national power grid.
At 30 June 2008, there were approximately 748,000 residential customers of GreenPower in Australia, a substantial increase from 132,300 residential customers in March 2005 (Sustainability Victoria 2008).
Data was not collected for Tasmania and the Northern Territory.