8166.0 - Summary of IT Use and Innovation in Australian Business, 2009-10 Quality Declaration
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 23/06/2011
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ABANDONED INNOVATIVE ACTIVITY
During the year ended 30 June 2010, 7% of Australian businesses abandoned at least one innovative activity. Businesses with 0-4 persons employed reported the lowest proportion of abandoned innovative activity during 2009-10 (6%). The three remaining employment size ranges all recorded abandoned innovative activity at 8% or above.
New marketing methods was the most commonly reported type of innovative activity which was abandoned during the year ended 30 June 2010 (4%). This was followed by new goods or services (3%).
By industry, the highest proportion of abandoned innovative activity was reported by businesses in Wholesale trade (12%), while the lowest was Transport, postal and warehousing (2%).
The highest proportion of businesses that reported having abandoned the development or introduction of goods and services during 2009-10 was in the Wholesale trade industry (7%). Businesses in Manufacturing were the most likely to report having abandoned marketing methods (6%). Businesses in the Financial and insurance services industry were the most likely to report having abandoned operational processes and organisational/managerial processes (both 5%).