8167.0 - Selected Characteristics of Australian Business, 2011-12 Quality Declaration 
ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 19/09/2013   
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BUSINESS USE OF INFORMATION TECHNOLOGY


INTRODUCTION

The Business Characteristics Survey (BCS) collects key indicators of business use of IT and innovation in Australian businesses. More detailed information for each of these topics is collected in alternating years. The 2011-12 BCS had a focus on business use of IT and detailed outputs by industry, employment size and industry by employment size were released in Business Use of Information Technology, 2011-12 (cat. no. 8129.0) on 22 August 2013. Within this release a selection of business use of IT data, cross-classified by innovator status, are presented below and in the associated data cube.

Business use of information technology, selected indicators(a), by innovation status(b), 2011-12
Innovation-active
Non innovation-active
Estimated number of businesses(c) '000
362
415
Businesses with:
internet access(d) %
96.7
87.8
web presence(d) %
63.8
27.8
social media presence(d) %
29.3
8.4
Businesses with internet access and broadband as main type of connection(d) %
99.4
99.0
Businesses that:
placed orders via the internet(e) %
71.2
41.4
received orders via the internet(e) %
38.3
18.7
Internet income(f) $b
198.5
^38.6
^ estimate has a relative standard error of 10% to less than 25% and should be used with caution
(a) Proportions are of all businesses in each output category.
(b) See Glossary for definition of innovation status.
(c) Business counts are provided for contextual information only.
(d) As at the end of the reference period 30 June 2012.
(e) During the financial year ending 30 June 2012.
(f) Estimates related to internet income should be used with caution. Refer to Explanatory Notes 16 and 17.


For each of the key indicators of business use of information technology, innovation-active businesses reported higher proportions or levels than non innovation-active businesses. This is consistent with previous results.

Graph Image for Business use of information technology, selected indicators, by innovation status(a), by employment size(b), 2011-12

Footnote(s): (a) See Glossary for definition of innovation status. (b) Proportions are of all businesses in each output category. (c) As at the end of the reference period 30 June 2012. (d) During the financial year ending 30 June 2012.

Source(s): Businesses with internet access(c); Businesses with web presence(c); Businesses with social media presence(c); Businesses that placed orders via the internet(d); Businesses that received orders via the internet(d)



Innovation-active businesses were more than twice as likely to report a web presence (64% compared to 28%), twice as likely to receive orders via the internet (38% compared to 19%) and reported five times the value of internet income as non innovation-active businesses.

Diagram: Introduction


Innovation-active businesses were more than three times as likely as non innovation-active businesses to have a social media presence (29% and 8% respectively).