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1344.8.55.002 - ABStract, Statistics News, Australian Capital Territory, April 2010  
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 13/04/2010   
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ACT GOVERNMENT NEWS AND EVENTS

Information in this section was contributed by the ACT Chief Minister's Department.


'CHANGE YOUR ADDRESS' CAMPAIGN BRINGS EXTRA REVENUE TO THE ACT

For the past three years the ACT Government has been encouraging people from interstate to change their Medicare address to the ACT. The purpose of the month long advertising campaign is to boost the amount of GST revenue received by the Territory.

GST revenue to States and Territories is granted based on population statistics, with Medicare addresses used to help determine annual population counts. For every Canberran who does not change their Medicare address to the ACT, it is estimated that the Territory may potentially forego $2,500 in revenue.

The campaign is conducted in partnership with SERVICE ONE Members Banking who sponsor a competition that provides the opportunity for entrants to win cash prizes if they change their Medicare address to the ACT.

Traditionally the campaign has been promoted through local print, television and radio. This year it was successfully conducted on-line, using banner advertising on news websites that directed people to a dedicated 'ChangeandWin' site. The website encouraged people to refer the competition to three friends and have a chance to win $100 instantly, or to change their own address details with Medicare and enter the competition for an opportunity to win a major prize of $5,000.

Statistics provided by Medicare indicated a significant increase in the number of people who changed their address during the month when the campaign is conducted. Over 1700 people having changed their address throughout the three campaigns conducted to date. It is estimated that this has resulted in an extra $4.25 million in GST funding for the ACT community.

The campaign will be conducted again in October this year.

For more information please contact Bruce Thompson on (02) 6207 6457).


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