MAP 2.0 BLOG
The MAP 2.0 Blog (the ABS blog set up as part of the consultation process) was the main social media platform used during the consultation. The blog provided a platform where the ABS published short posts and responded to comments provided by members of the public. Other platforms such as the ABS Facebook and Twitter pages were used to direct people to the blog, where the ABS gathered and responded to comments. The blog allowed people to provide relatively detailed feedback if they wished. It was promoted publically with regular media releases, and followers of the ABS Facebook and Twitter pages were updated on blog activity. Media and other promotional activity focused on the contributions received from prominent Australians (see Other media).
The ABS regularly posted content on the blog from its launch date on 29 August 2011 until 8 November 2011. This period of short, but intensive activity was aimed at generating interest, informing the public and encouraging participation. It was kept relatively short in order to concentrate efforts and maintain a high level of media attention and public interest.
Keeping in mind that the MAP 2.0 Blog was a relatively new venture for the ABS, it was successful. From its launch to the end of December 2011, it received around 13,500 visitors, who made around 34,000 page visits and left around 116 comments.
Figure 2.2: ‘Can I quote you on that?’ Judy Horacek.
© Judy Horacek 2008. First Published in Walkley Magazine.