4172.0 - Arts and Culture in Australia: A Statistical Overview, 2010  
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Contents >> Output of Cultural Industries >> AUSTRALIAN NATIONAL ACCOUNTS

AUSTRALIAN NATIONAL ACCOUNTS

A measure of the significance of an industry to the Australian economy is the value of its outputs compared with those of other industries and to the economy as a whole. The Australian National Accounts (ANA) produced by the ABS provide a summary of the economic activity of the nation that enables such comparisons. The ANA include expenditure in Australia by businesses, governments and people from overseas.

Data from the ANA are available on both an industry basis (the value of output of firms in the industry) and a product basis (the value of commodities typically produced by the industry). The difference between the industry and product data arises because some firms produce products which are typically not made by firms in their industry.

The industries in the ANA are defined using the Australian and New Zealand Standard Industrial Classification (ANZSIC) 1993 (cat. no. 1292.0). The Classification combines industries into economically significant classes which are then the basis for statistical output.

A small number of cultural goods and services have been excluded from the calculation of cultural output because they cannot be separately identified from non-cultural products.

The latest product data available are for the year 2005-06. These data show that the Australian production of cultural goods and services totalled $45,907m.

In 2005-06, the value of radio and TV station services was $9,914m which was 22% of the total value of the cultural goods and services produced that year. Architectural services (11%) was the only other cultural product to account for more than 10%.

The data in table 6.1 show the value of cultural goods and services produced in Australia. This is a gross measure which includes the value of output produced by other industries that are used by the cultural industries in producing their output. For instance, the category radio and TV station services includes the purchase of the rights to broadcast sport events which are the output of another industry (i.e. the sport, recreation and gambling services industry).

6.1 Production of cultural goods and services(a)(b) - 2005-06

Australian
production
Percentage
of total
cultural
goods and
services
produced
Product item
$m
%

Publishing and recorded media
Newspapers, printing or publishing
2 665
5.8
Newspapers - advertising sales
3 277
7.1
Magazines and bound periodicals publishing
1 037
2.3
Other periodicals - advertising sales
1 025
2.2
Books, sheet music, maps, etc. publishing
1 387
3.0
Books, maps and sheet music - advertising sales
1 639
3.6
Pre-recorded audio and video tapes, disks and records, manufactured or published(c)
1 788
3.9
Royalties income and licence fees
106
0.2
Total(d)
12 924
28.2
Motion picture, radio and television services
Motion picture production
936
2.0
Film hiring services
150
0.3
Motion picture theatre services
801
1.7
Radio and TV station services
9 914
21.6
Pay TV
3 040
6.6
Royalties income and licence fees
-
-
Total(d)
15 183
33.1
Libraries, museums and the arts
Library, museum and art gallery services
1 301
2.8
Zoological and botanical gardens
1 200
2.6
Recreational parks and gardens operation
807
1.8
Creative arts
1 104
2.4
Music and theatre production operation
619
1.3
Sound recording studios operation
140
0.3
Performing arts venue operation
1 423
3.1
Casting agency operation
37
0.1
News reporting services
335
0.7
Services to the arts n.e.c.
347
0.8
Royalties income and licence fees
173
0.4
Total(d)
7 922
17.3
Other cultural products
Television receiving sets
102
0.2
Musical instruments (incl. parts and accessories) production
47
0.1
Architectural services
4 988
10.9
Commercial art and display services
2 322
5.1
Television and video hire
1 568
3.4
Radio and television studio equipment
384
0.8
Record playing
88
0.2
Photography services n.e.c.
379
0.8
Total
9 878
21.5
Total
45 907
100.0

- nil or rounded to zero (including null cells)
(a) At basic values - the net price received by the producer (after deducting any indirect taxes).  
(b) Excludes products primary to: the recorded media manufacturing and publishing industry; the book and magazine wholesaling industry; the newspaper, book and stationery retailing industry; and the recorded music retailing industry (details for these industries are not available separately).
(c) Includes computer tapes and compact disks.  
(d) Includes general government consumption of fixed capital and other income.  
Source: Australian National Accounts: Input-Output Tables (Product details), 2005-06 (cat. no. 5215.0.55.001).
Note: Input-output tables are a disaggregation of the gross domestic product account showing inter-industry flows of goods and services. They are compiled using a large number of data sources, which are of varying quality and frequency. These processes result in individual components being modelled and adjusted, and this is particularly true for those with relatively small values. Users should therefore be very cautious when considering isolated fragments of the tables, especially details at the product level.



The value of an industry's output after deducting the value of goods and services used in producing them is termed 'value added'. This is equivalent to the return received by the factors of production (labour and capital).

This is a net measure of the size of the industry's output and allows the production of different industries to be added together without the risk of double counting.

Value added data are only available on an industry basis, and not by individual products. The value of the goods and services produced by the cultural industries for which value added data were available in 2005-06 was $31,905m. The value added component of these cultural industries was $12,196m, which indicates that 38% of the value of goods and services produced by the cultural industries was paid to factors of production (labour and capital). The remaining $19,709m (62%) was paid to other industries for their output which was used in producing the cultural goods and services. These selected cultural industries account for 1.4% of the total value added for all industries.

To put this into context, the value of Australian production for these selected cultural industries was approximately the same as that of electricity supply ($28,970m) and banking ($35,444m).

6.2 OUTPUT AND VALUE ADDED(a), Selected Cultural Industries - 2005-06

Australian
production(b)
Value
added
Industry
$m
$m

Motion picture, radio and television services
15 099
4 388
Libraries, museums and the arts
7 922
3 054
Publishing, recorded media, etc.
8 884
4 754
Total for selected cultural industries
31 905
12 196
Total for all industries
1 875 537
887 959

(a) Those for which value added data are available.
(b) These figures differ slightly from those that could be obtained by summing the relevant categories in the previous table. This table shows the value of output produced by firms belonging to this industry, whereas the previous table shows the value of products typically produced by this industry, regardless of whether they were produced by firms in this industry (the difference arises because some firms have non-core activities which belong to a different industry to their core activities).
Source: Australian National Accounts: Input-Output Tables, 2005-06 (cat. no. 5209.0.55.001).








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