Australian Bureau of Statistics
1391.0.55.001 - Planning for Business, 2010
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 21/10/2010
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Robyn is responsible for the business development of a baby accessories retail chain in Victoria. The company’s customer profile tells her their target market is families with children 0-4 years, with at least one parent working full-time with weekly income of $800 or more. Robyn needs to know if her company’s stores are properly located to attract these people, and, if not, where better to locate them. Her aim is to increase the company’s presence in the market.
The company is planning to open a new store in Victoria, and Robyn thinks that a store in the Casey area will fit the profile. To confirm this, she orders tailored data through our priced consultancy service. Robyn identifies five locations which meet the company’s customer profile: Casey, Booroondara, Whitehorse, Greater Geelong and Monash.
Families in selected Local Government Areas, Victoria
Before finalising her proposal, she seeks out other relevant indicators to compare the five potential locations. She uses a combination of customised data ordered from the ABS Information Consultancy Service and free data downloaded from the ABS website.
Source: Census of Population and Housing, Time Series Community Profile, National Regional Profile, and data available on request.
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This page last updated 20 October 2010