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1146.0 - Directory of Service Industries Statistics, 2002  
Latest ISSUE Released at 11:30 AM (CANBERRA TIME) 22/02/2002   
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Contents >> Property and Business Services Industry >> Market Research Services

Market Research Services, Australia (cat. no. 8556.0)

PURPOSE

The objective of the survey was to provide fundamental baseline data necessary to understand the nature of the market research industry, to enable comparison with other industries and to provide a benchmark for measuring change over time. Specific objectives were to measure the size and structure of the industry (including income, expenses and employment).


SCOPE

The scope of the collection was all employing businesses mainly engaged in providing market research, as defined by Class 7853 of the Australian and New Zealand Standard Industrial Classification (ANZSIC).

Primary Activities - Market research service, Public opinion research service

The coverage source is the ABS Business Register and therefore the scope is defined by Businesses on the Business Register classified to ANZSIC Class 7853.

DATA DETAIL

The publication contains tables at the national level together with summary data at the state level including:

  • sources of income
  • items of expenditure
  • characteristics of employment
  • main occupation of persons employed
  • selected statistics by employment size groupings
  • selected performance ratios

The tables contain data at the Australia level with one state table showing:
  • number of businesses
  • employment
  • wages and salaries
  • total income


GEOGRAPHIC COVERAGE

Australia
New South Wales
Victoria
Queensland
South Australia
Western Australia
Tasmania
Northern Territory
ACT


FREQUENCY OF DATA AVAILABILITY

This collection was conducted in respect of 1992-1993 and 1998-1999.


ASSOCIATED PRODUCTS AND SERVICES

For information on other related products and services visit the Product Information page.


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