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1384.6 - Statistics - Tasmania, 2008  
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Contents >> Tourism >> Tourism - overview

Tourism encompasses all short-term travel away from the normal place of work and residence, including that undertaken for business and pleasure. It includes both domestic and international travel and involves the consumption of a wide range of goods and services provided by, for example:

  • accommodation establishments
  • transport and tour operators
  • museums and historic sites
  • restaurants
  • travel agents
  • souvenir retailers

The tourism sector continues to successfully market Tasmania as the ‘natural state’, promoting its accessible wilderness areas, clean air and water and quality foods, wines and crafts. The focus is on niche marketing rather than mass tourism and on establishing Tasmania as an increasingly popular destination for activities such as bushwalking, visiting historic sites and villages, craft shopping and trout fishing.


SUMMARY TOURISM STATISTICS

Units
Period
Tas.

Visitor arrivals
Total number'000
2002-03
703.1

Origin of visitors(a)
Australia% of all visitors
2002-03
83.3
Overseas% of all visitors
2002-03
16.7
Total(b) % of all visitors
2002-03
100.0

Purpose of visit(a)
Leisure/holiday% of all visitors
2002-03
52.6
Visit friend/relatives% of all visitors
2002-03
22.6
Other% of all visitors
2002-03
24.8
Total% of all visitors
2002-03
100.0

Expenditure(a)
Travel expenditure in Tasmania$ million
2002-03
945.3
Per visitor$
2002-03
1,449

Length of stay(a)
Average stay per visitno. of nights
2002-03
9.9

Accommodation capacity(c)
Establishmentsno.
December Quarter 2003
143
Roomsno.
December Quarter 2003
6,030
Bed spacesno.
December Quarter 2003
17,837

Accommodation room occupancy rates(c)
Total% of all rooms
2003
56.4

(a) Relates to visitors who arrived on scheduled airline flights and Bass Strait ferries only.
(b) Estimates have been rounded and minor discrepancies may occur between sums of component items and totals.
(c) Includes hotels, motels, guest houses and serviced apartments with 15 or more rooms or units.

Source: Tourism Tasmania - Tasmanian Visitor Survey; Tourist Accommodation, Small Area Data, Tasmania - Electronic Delivery (cat. no. 8635.6.55.001).


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