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4172.0 - Arts and Culture in Australia: A Statistical Overview, 2007  
Previous ISSUE Released at 11:30 AM (CANBERRA TIME) 18/06/2007  Reissue
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Contents >> 2.0 Tourism >> 2.1 Motivation for Travel

MOTIVATION FOR TRAVEL

Tourism may be motivated by the desire to visit friends and relatives or to experience the character and culture of a destination. In the second half of 1996, the Bureau of Tourism Research (BTR) investigated the characteristics and motivations of international visitors to Australia aged 15 years and over. The survey found that 60% of all overseas visitors saw at least one cultural attraction while in Australia. Over one-quarter who visited cultural attractions (28% of males and 29% of females) reported the desire to experience something Australian as a motivating factor.

2.1 OVERSEAS VISITORS WHO SAW CULTURAL ATTRACTIONS, Motivations, By sex - 1996(a)

Males
Females

AS PERCENTAGE OF ALL VISITORS WHO SAW CULTURAL ATTRACTIONS (%)

Artist or professional in industry
5
4
Specifically wanted to visit
24
26
Not interested but with friend/relative
5
7
Part of package tour
26
24
Break from normal schedule
7
5
Make new friends/industry contact
1
-
An educational experience
12
12
Experience something Australian
28
29
Interested and wanted to spend time with friends/relatives
8
11
Experience something new
13
14
Something to do
10
5
Image of the activity or attraction
5
4
Rest and relaxation
6
6
Something to tell my friends/relatives about
5
6
Authentic experience
12
7
Other experience
9
8
Not stated
-
1

NUMBER OF VISITORS WHO SAW CULTURAL ATTRACTIONS ('000)

Total
546.4
656.8

- nil or rounded to zero (including null cells)
(a) During the period July to December 1996.
Foo L.M. and Rossetto A, BTR Occasional Paper Number 27, Cultural Tourism in Australia - Characteristics and Motivations.



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