MOTIVATION FOR TRAVEL
Tourism may be motivated by the desire to visit friends and relatives or to experience the character and culture of a destination. In the second half of 1996, the Bureau of Tourism Research (BTR) investigated the characteristics and motivations of international visitors to Australia aged 15 years and over. The survey found that 60% of all overseas visitors saw at least one cultural attraction while in Australia. Over one-quarter who visited cultural attractions (28% of males and 29% of females) reported the desire to experience something Australian as a motivating factor.
2.1 OVERSEAS VISITORS WHO SAW CULTURAL ATTRACTIONS, Motivations, By sex - 1996(a) |
|
 | Males | Females |
AS PERCENTAGE OF ALL VISITORS WHO SAW CULTURAL ATTRACTIONS (%) |
|
| Artist or professional in industry | 5 | 4 |
| Specifically wanted to visit | 24 | 26 |
| Not interested but with friend/relative | 5 | 7 |
| Part of package tour | 26 | 24 |
| Break from normal schedule | 7 | 5 |
| Make new friends/industry contact | 1 | - |
| An educational experience | 12 | 12 |
| Experience something Australian | 28 | 29 |
| Interested and wanted to spend time with friends/relatives | 8 | 11 |
| Experience something new | 13 | 14 |
| Something to do | 10 | 5 |
| Image of the activity or attraction | 5 | 4 |
| Rest and relaxation | 6 | 6 |
| Something to tell my friends/relatives about | 5 | 6 |
| Authentic experience | 12 | 7 |
| Other experience | 9 | 8 |
| Not stated | - | 1 |
NUMBER OF VISITORS WHO SAW CULTURAL ATTRACTIONS ('000) |
|
| Total | 546.4 | 656.8 |
|
| - nil or rounded to zero (including null cells) |
| (a) During the period July to December 1996. |
| Foo L.M. and Rossetto A, BTR Occasional Paper Number 27, Cultural Tourism in Australia - Characteristics and Motivations. |
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