The Australian Culture and Leisure Classifications (ACLC) define the design industry as those businesses and organisations whose main activity is the creative, artistic and aesthetic design of objects, environments and services. The classifications focus on several distinct areas of design:
Note that the design of industrial products is not considered cultural as a large part of the designwork is the development of the mechanics of the product. That is, artistic or aesthetic design is secondary to its functional design. Therefore industrial design is not included in this chapter.
- Architecture - includes the design of buildings, town planning and landscape architecture
- Advertising - includes the planning, creation and production of advertising campaigns
- Graphic design - includes the design of visual or graphic material such as packaging designs, corporate logos and sign writing.
- Other design - includes exhibition and display design, fashion and interior design.