8166.0 - Summary of IT Use and Innovation in Australian Business, 2014-15

ARCHIVED ISSUE Released at 11:30 AM (CANBERRA TIME) 16/06/2016

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Business Use of Information Technology Internet access Broadband use Web presence Social media presence Internet commerce Innovation in Australian Business Innovation-active businesses Innovating businesses Innovation still in development Abandoned innovative activity In this issue Infographic: Use of social media by business About this Release History of changes	SOCIAL MEDIA PRESENCE The ABS defines social media presence as including web and mobile-based technologies which are used to turn communication into interactive dialogue among organisations, communities and individuals. These include: blogs and micro-blogs such as Twitter; content communities such as YouTube; and social networking sites, such as Facebook and LinkedIn. Overall, more than one in three businesses had a social media presence (34%) as at 30 June 2015. The proportion of businesses with a social media presence was greater than those without for businesses with 20-199 and 200 or more persons employed (57% and 71% respectively). The Arts and recreation services industry recorded the highest proportion of businesses with a social media presence (67%), followed by the Information media and telecommunications industry (57%). The Agriculture, forestry and fishing industry had the lowest proportion of businesses with a social media presence (6%). Further statistics relating to social media presence can be accessed via the Downloads tab. Document Selection These documents will be presented in a new window.